When it comes to email marketing campaigns, there is nothing worse than sending out a thoughtfully crafted email, only to discover that it was promptly deleted or put in the spam file. To help keep your emails in the inbox and your business in front of your customers’ eyes, there are several strategies that you can employ.

1. Simple Layout – Last month I discussed the importance of creating a simple, and easy to follow, website. This same principle is true for email marketing campaigns. Studies show that a simple layout has a direct correlation to increased visibility. However, simple doesn’t have to mean boring. So, keep those images, graphics, and fun text options; just make sure that you can grasp the email’s main message in 30 seconds or less.
2. Catchy Subject Line – At one point or another, we have all been on Craigslist.org. Whether it is looking for an apartment, applying to a job, or posting a listing, we all try to make sure that our ad is viewed first by creating catchy titles. When it comes to email marketing, the subject line is a place to grab the reader’s attention through one keyword or phrase. Short, to the point, and enticing are the three crucial ingredients. And, if you need a little inspiration, simply checkout Craigslist aka “the Mecca of clickable titles.”
3. Mobile Compatibility – Thanks to the popular Indie artist, Lorde, the phrase, “You can call me Queen Bee” has once more resurfaced and is the perfect description for everything mobile. Mobile is the Queen Bee. Email marketing campaigns must be targeted for smartphone compatibility. If it isn’t easy to load, read, and respond from a mobile device, then your email will be immediately discarded.

No matter the type of email marketing strategy that is used, it is important to always track the results. Ask for customer feedback. Make your emails savable by offering discounts on services with proof of email. And, above all, understand your audience. Happy emailing!

Written by: Laura Parker
Laura Parker is a full-time freelance writer and marketing guru. For more marketing tips or to schedule a marketing advice session please contact her at laura@laurapparker.com.
www.laurapparker.com