Relationships and Social Media

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Relationships and Social Media By Ashley Schultz   Social Media has not only changed the way people express their opinions and the way companies reach out to potential consumers, yet it has also changed the way some significant others relationships either flourish or suffer. Here are some ways that Social Media and Technology in general […]

What to Watch Tonight!

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What to Watch Tonight? By Ashley Schultz Social Media has not only become an outlet where political views are expressed or where baby pictures and cat videos can be posted; it has also become a way for people to share their favorite T.V. shows or movies. When I am done with a series on a […]

East Coast Internet Outage…Yikes!

By Ashley Schultz Were you not able to access some popular sites on October 21st? Many sites were unavailable for usage due to a cyber attack. These sites included Amazon, Spotify, Twitter, Netflix, and PayPal. This attack is known as an DDos attack. What is DDos? Distributed Denial of Service, it is an attack when […]

Promotional Pull and Promotional Push Strategies, What is best for your Marketing Campaign?

Promotional Pull and Promotional Push Strategies, What is best for your Marketing Campaign? By Ashley Schultz There are two different promotional strategies to consider when developing your business’ marketing campaign. These strategies are pull and push strategies. What is the best strategy for your business and what does each strategy entail? Push strategy directly places […]

Three Marketing Metrics That Can Make All of the Difference

Have you ever felt like there are a million metrics at your disposal? Page likes, shares, retweets, comments, and the list for social media metrics goes on and on. Then, there are the website metrics: page views, unique number of visitors, page clicks, link-backs, references, etc. How do you know which metrics truly matter? To […]

The Customer is Always Right (on Social Media)

The old customer-service adage, “the customer is always right” is especially true on any social media platform. When a customer has a bad experience in a brick and mortar establishment, the incident can typically be resolved through the immediate intervention of a manager. However, when a customer encounters a bad digital experience the entire world […]

Top 5 Recent Social Media Stats

In keeping with the current social media advice theme of the past few months, I want to share some recent statistics from the gurus over at HubSpot. After all, it is only through performance statistics that we can discover if our campaigns are truly working. 1) 92% of marketers agreed that social media is important for […]

Tailoring Your Social Media Message

In January I wrote about the 2015 outlooks for several of the prominent social media platforms. This month I want to discuss how you can tailor your social media messages to better match current holiday trends. It is no secret that February marks the month in which many retailers will push to have their consumers […]

Social Media Network Tips for 2015

With 2015 upon us, it is time that we start to implement a modern social media strategy. Whether you are considered a large business, one woman (or man) show, or fall somewhere in the middle, the following projected trends will help you to implement a successful social media strategy. After all, when it comes to being […]

December Greetings and Marketing Words of Wisdom

Last month I wrote about the importance of giving thanks to your customers, family, and friends. This month I want to discuss the importance of inspirations and beliefs. When it comes to marketing, the key to any successful campaign is to truly believe in the product or service that you are providing. When you believe […]