Social Media Network Tips for 2015

With 2015 upon us, it is time that we start to implement a modern social media strategy. Whether you are considered a large business, one woman (or man) show, or fall somewhere in the middle, the following projected trends will help you to implement a successful social media strategy. After all, when it comes to being a social media standout, you must know the ins and outs of your chosen network.
  • LinkedIn: LinkedIn is positioning itself to become THE Social Network for Business. In other words, the platform wants to move from being “the other social media account… you know, the one your boss makes you fill out,” to the “authority on business.” The network is expanding its publishing platform and aims to corner the market on professional publications.
  • Facebook: Facebook has laid out plans to aggressively join the mobile wallet space. Paid advertisements and promoted posts were only the beginning. The social media platform will soon  roll out the “buy” button and a new era of mobile e-commerce will begin. 
  • Twitter: The era of trading verbose text for witty quips will continue to reign supreme on this social media conglomerate. Like Facebook, Twitter is also jumping on board with the new “buy” button. They hope to capitalize on the ease with which users re-tweet, share, and otherwise comment on millions of products. In 2015, users will be able to simply click and buy on the latest tweeted trends.
The slight changes of the established social media platforms will keep the marketing spirit alive and well, as companies strive to gain the attention and loyalty of their customers. 2015 will also be the year that newcomers, like Ello and Yik Yak, attempt to change the game by offering more user privacy, no advertisements, and a better experience. However, even in the face of new competition, LinkedIn, Twitter, and Facebook will be around throughout 2015 to help your business grow and reach millions of new potential customers on a daily basis. 
 
Written by: Laura P. Parker
Laura P. Parker is a full-time freelance writer and marketing guru. For more marketing tips or consultation advice please contact her at laura@laurapparker.com.
www.laurapparker.com.

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