East Coast Internet Outage…Yikes!

By Ashley Schultz Were you not able to access some popular sites on October 21st? Many sites were unavailable for usage due to a cyber attack. These sites included Amazon, Spotify, Twitter, Netflix, and PayPal. This attack is known as an DDos attack. What is DDos? Distributed Denial of Service, it is an attack when […]

Promotional Pull and Promotional Push Strategies, What is best for your Marketing Campaign?

Promotional Pull and Promotional Push Strategies, What is best for your Marketing Campaign? By Ashley Schultz There are two different promotional strategies to consider when developing your business’ marketing campaign. These strategies are pull and push strategies. What is the best strategy for your business and what does each strategy entail? Push strategy directly places […]

Three Marketing Metrics That Can Make All of the Difference

Have you ever felt like there are a million metrics at your disposal? Page likes, shares, retweets, comments, and the list for social media metrics goes on and on. Then, there are the website metrics: page views, unique number of visitors, page clicks, link-backs, references, etc. How do you know which metrics truly matter? To […]

The Customer is Always Right (on Social Media)

The old customer-service adage, “the customer is always right” is especially true on any social media platform. When a customer has a bad experience in a brick and mortar establishment, the incident can typically be resolved through the immediate intervention of a manager. However, when a customer encounters a bad digital experience the entire world […]

Top 5 Recent Social Media Stats

In keeping with the current social media advice theme of the past few months, I want to share some recent statistics from the gurus over at HubSpot. After all, it is only through performance statistics that we can discover if our campaigns are truly working. 1) 92% of marketers agreed that social media is important for […]

Tailoring Your Social Media Message

In January I wrote about the 2015 outlooks for several of the prominent social media platforms. This month I want to discuss how you can tailor your social media messages to better match current holiday trends. It is no secret that February marks the month in which many retailers will push to have their consumers […]

Social Media Network Tips for 2015

With 2015 upon us, it is time that we start to implement a modern social media strategy. Whether you are considered a large business, one woman (or man) show, or fall somewhere in the middle, the following projected trends will help you to implement a successful social media strategy. After all, when it comes to being […]

December Greetings and Marketing Words of Wisdom

Last month I wrote about the importance of giving thanks to your customers, family, and friends. This month I want to discuss the importance of inspirations and beliefs. When it comes to marketing, the key to any successful campaign is to truly believe in the product or service that you are providing. When you believe […]

The Holidays are Upon Us!

It is hard to believe that only a few short weeks ago we were enjoying 80-degree weather and what seemed like eternal sunshine in the DC area. Now, we have made it through Halloween, are preparing for Thanksgiving, and are waiting the few short weeks until the plethora of December – February holidays befall us. […]

5 Marketing Challenges For Anyone Who Likes Setting (and achieving) New Goals!

Now, more than ever, the fall months seem to be the opportune time for challenges. From the #ALSicebucket to the 30-Day fitness challenge, we seem to have become a society that gets a kick out of setting (and meeting) hard to reach goals. It is with this in mind, that I invite you to keep […]