Last month I wrote about the importance of giving thanks to your customers, family, and friends. This month I want to discuss the importance of inspirations and beliefs. When it comes to marketing, the key to any successful campaign is to truly believe in the product or service that you are providing. When you believe in the product or service, only then can you find the inspiration needed to turn naysayers into believers. As 2014 comes to a close I hope that the following words of wisdom will guide you and bring about a successful 2015!

It is not the critic who counts; not the man who points out how the strong man stumbles, or where the doer of deeds could have done them better. The credit belongs to the man who is actually in the arena, whose face is marred by dust and sweat and blood; who strives valiantly; who errs, who comes short again and again, because there is no effort without error and shortcoming; but who does actually strive to do the deeds; who knows great enthusiasms, the great devotions; who spends himself in a worthy cause; who at the best knows in the end the triumph of high achievement, and who at the worst, if he fails, at least fails while daring greatly, so that his place shall never be with those cold and timid souls who neither know victory nor defeat. 

– Theodore Roosevelt, April 1910

Written by: Laura P. Parker
Laura P. Parker is a full-time freelance writer and marketing guru. For more marketing tips or consultation advice please contact her at laura@laurapparker.com.
www.laurapparker.com