For Better or Worse Viral #Hashtags are Here to Stay
With #FIFA #World Cup dominating social media news feeds and global headlines, I want to take a moment to discuss the #hashtag. This once genius search creation, made popular by Twitter, has now overtaken Facebook, Instagram, and even professional media site LinkedIn. I think I speak for a fairly large population when I say that I am tired of seeing my news feed populated with the following types of updates:
Have we really regressed so far that we couldn’t write a sentence to describe our photo and trip? Instead the hashtag has infiltrated many social media news feeds as people desperately try to create a more clickable and searchable post. Since it seems that hashtags are here to stay, here are a few tips to using them wisely.
- Limit yourself to one hashtag per post on Facebook.
- Limit yourself to two or three hashtags per post on Twitter.
- Use hashtags as if you are creating an SEO post. For example, in the above fake sample post I might want to promote the Italian countryside as a tourist destination; as such I could use the following hashtags: #Italy, #Italiancountryside, and perhaps #tourism.
- Don’t cave in to peer pressure. When running a business and utilizing social media, be sure that your voice and branding stays consistent.
Until next time, #happy #socialmedia #networking! 🙂
Written by: Laura Parker
Laura Parker is a full-time freelance writer and marketing guru. For more marketing tips or consultation advice please contact her at firstname.lastname@example.org.